Keyword: oligopolistic competition
Niche Competition (9/7/2005)
Mass customization using e-commerce and digital production technology has brought uniquely different products to suit individual tastes and a new component (niche competition) to the conventional textbook market structure.
Keywords: market structure, mass customization, monopolistic competition, niche competition, niche products, oligopolistic competition, unique products
Shadow Branding (6/22/2006)
Store brands gain competitive advantage by free-riding on name brands’ brand recognition and R & D.
Keywords: counterfeiting, house brands, name brands, oligopolistic competition, private labels, product differentiation, shadow branding, store brands, Wal-Mart, Walgreens